Alfonso Puicercus, hotel owner and with family roots in Alquézar, started to go to the mountains when he was a child. With his father and the old shepherds of the village he knew the old short cuts of Sierra de Guara, the most deep and impressive precipices.
A young man with an eager character he decided to offer his knowledge to the foreign tourists that come up to the village. He began as a guide when he was 14 years old. With his job and 7 neoprene suits that he bought, he started up with his business adventure.
That was the origin of Avalancha, business dedicated to the adventure tourism that was founded 40 years ago, as a pioneer in Spain.
In his daily job as a guide, he realised that his clients were demanding quality accommodation that, for the moment, did not exist in the area. Once consolidated as a leader business in the Active Tourism sector, he imagined then a Hotel, comfortable, with personality and in which offer a good service to their guest. He was 22 years old. This ambitious project helps him to be Finalist for the Young Businessman from Aragon award.
Short time later the hotel works began. It was necessary to extract tonnes of rock in order to insert the building on the space that has one of the most spectacular panoramic of the Medieval Villa.
With clear ideas inspired on the vigorous architecture from Alto Aragon, he actively cooperated in the design and decoration of the hotel.
Five years later, what once has been a dream became a reality and on the summer of 1999 the Hotel Santa Maria de Alquézar opened the doors.